Marketing Manager

Brand Marketing Manager | Confidential Search

Our client is a growing, multi-brand apparel and lifestyle company, sold through major department store, club, off-price and direct-to-consumer channels. They are building their brand marketing function and need a hands-on leader to set it up. This role reports directly to the CEO, with a dotted line to the President, and carries real creative authority across the whole portfolio.

The role

You will define how each brand looks and sounds, then take it to market. That means building brand books and messaging for every brand, naming collections, directing packaging, and running the seasonal campaign calendar across all lines. You will lead social and influencer strategy, manage agencies and creative freelancers, work with the ecommerce team on email, SMS and site content, build marketing programs with retail partners, and own the annual marketing budget.

What you bring

8 to 12+ years in brand marketing, with experience in both brand building and campaign execution Intimate apparel, loungewear, athleisure or lifestyle apparel background strongly preferred Experience owning brand books, visual identity and packaging direction A record of running seasonal campaigns from brief through production to channel execution Hands-on social and influencer experience (Instagram, TikTok, Pinterest) Strong copywriting and the visual judgment to direct agencies and photographers Comfort with budgets, performance data and reporting on return across channels Experience across more than one retail channel is a plus Hoxton Circle is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.