Revenue Marketing Director

Key Responsibilities:

Own and grow qualified pipeline and marketing-sourced revenue, through building and scaling a repeatable demand generation engine across events, webinars, partnerships, outbound, and inbound channels Partner closely with sales-without functioning as a sales-enablement resource. Build lead segmentation and nurture strategies Develop Capitalize's annual marketing plan, including plans that support our strategic partners and their ideal customer profiles (ICPs) Build a strategic marketing roadmap aligned to company goals, and strengthen alignment across marketing, sales, product, executive leadership, and delivery teams Strengthen strong marketing attribution and reporting, with a consistent cadence that gives leadership real visibility into what's working Oversee digital marketing performance, including website strategy, SEO, SEM, and GEO. Dig into existing marketing and CRM data (including data in Pipedrive) to identify where to focus effort Prioritize across a growing volume of requests from across the business and push back when needed-with clear reasoning leadership can get behind Work on growing and developing the marketing team, identifying skill gaps, and implementing strategies to address them Qualifications and Experience:

Bachelor’s degree with 10+ years’ experience in marketing roles Proven experience owning pipeline and marketing-sourced revenue as a metric you're evaluated on Experience building demand generation programs across multiple channels: events, webinars, partnerships, outbound, and inbound Comfort working with strategic partners and building annual marketing plans that account for partner ICPs and revenue goals Strong marketing analytics skills Experience improving marketing attribution, reporting, and lead segmentation/nurture practices A track record of aligning marketing with sales, product, and delivery teams in a cross-functional environment A strong communicator who can quickly synthesize fast-moving, sometimes unstructured direction from leadership into clear priorities Consulting or professional-services marketing experience is a plus

*Candidates must be legally authorized to work in the United States without sponsorship