B2B Sales Executive

The B2B Sales Executive is responsible for acquiring new corporate clients and generating business opportunities for a recruitment and HR services agency.

The role focuses on building relationships with businesses, identifying their recruitment and HR needs, presenting suitable service solutions, and converting potential clients into long-term business partners.

The ideal candidate is commercially driven, confident in approaching decision-makers, and capable of managing the full B2B sales cycle, from prospecting and initial contact to negotiation and contract closure.

Key Responsibilities

A. Business Development & Lead Generation Identify and approach potential corporate clients across various industries. Generate qualified leads through cold calling, LinkedIn, email outreach, networking, referrals, and in-person visits. Research potential clients to understand their business activities, workforce requirements, and HR challenges. Build and maintain a strong pipeline of prospective clients. Arrange meetings with HR Managers, Business Owners, General Managers, and other relevant decision-makers. B. Sales & Client Acquisition Present and promote the agency's recruitment and HR services to prospective clients. Understand client requirements and recommend suitable recruitment or HR solutions. Prepare and deliver commercial proposals, quotations, and service presentations. Negotiate pricing, service terms, and agreements within approved company guidelines. Follow up with prospective clients and convert qualified opportunities into signed agreements. Achieve monthly and quarterly sales, revenue, and client acquisition targets. C. Account Management & Client Relationships Develop and maintain professional relationships with corporate clients. Act as the primary commercial point of contact for assigned accounts. Coordinate with internal recruitment and HR consulting teams to ensure smooth service delivery. Identify opportunities for repeat business, contract renewals, upselling, and cross-selling. Monitor client satisfaction and address commercial concerns in coordination with the relevant teams. D. Sales Reporting & Market Intelligence Maintain accurate records of leads, meetings, proposals, and sales activities using CRM systems or designated tracking tools. Provide regular updates on pipeline status, expected revenue, and conversion progress. Monitor market trends, competitor activities, and demand for recruitment and HR services. Share client feedback and market insights to support service development and pricing strategies. Requirements

Education

Bachelor's degree in Business Administration, Marketing, Human Resources, or a related field. Relevant professional experience may be considered in place of a specific degree. Experience

2–4 years of experience in B2B sales, business development, or corporate account management. Previous experience selling recruitment, staffing, outsourcing, HR consulting, or other professional services is highly preferred. Demonstrated ability to generate leads, negotiate with corporate clients, and close business deals. Familiarity with the Iraqi business market and corporate client landscape is an advantage.

Required Skills & Competencies

Strong B2B prospecting and lead generation abilities. Excellent communication, presentation, and negotiation skills. Confidence in approaching senior management and corporate decision-makers. Good understanding of consultative selling and relationship management. Ability to independently manage sales pipelines and follow-up activities. Results-oriented mindset with strong commercial awareness. Proficiency in Microsoft Office, CRM tools, and LinkedIn. Fluent Arabic communication skills; good English proficiency is preferred. Strong organizational and time-management abilities.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

Number of qualified leads generated. Number of corporate meetings conducted. Number of proposals submitted. Lead-to-client conversion rate. New corporate clients acquired. Monthly and quarterly sales revenue achieved. Client retention and repeat business. Accuracy of CRM records and sales pipeline reporting.

Internal & External Communication

Internal Communication: Coordinate with the Business Development Manager, Recruitment Team, HR Consultants, Finance, and Management to ensure effective sales execution and client service delivery.

External Communication: Communicate and maintain professional relationships with prospective and existing corporate clients, including HR Managers, Procurement Managers, Business Owners, and senior decision-makers.