Social Media Manager

Fundada en 2004, OLIVER es la primera y única empresa del mundo especializada en diseñar, crear y gestionar agencias y ecosistemas de marketing internos a medida con el modelo inhouse para distintas marcas. Colaboramos con más de 300 clientes en más de 40 países y seguimos sumando. Nuestro modelo único impulsa la creatividad y la eficiencia, lo que nos permite ofrecer soluciones personalizadas que impacten profundamente en las audiencias.

Como parte de Brandtech Group, estamos a la vanguardia en el uso de tecnología de inteligencia artificial para revolucionar la forma en que creamos y entregamos nuestro trabajo. Nuestras soluciones de inteligencia artificial mejoran la eficiencia, estimulan la creatividad e impulsan la toma de decisiones acertadas, lo que permite a nuestros equipos producir resultados innovadores e impactantes.

THE OPPORTUNITY

This is an opportunity to join U-Studio, OLIVER’s award-winning in-house agency for Unilever b ased in Mexico City with a hybrid working arrangement. You'll  be one of the people who makes Dove's social presence happen, day in, day out. From content ideation, trend tracking and  scheduling  to  community engagement, copy writing, and performance tracking,  you'll  manage the daily rhythm of Dove's social channels and ensure the brand  shows up  consistently and compellingly across platforms.

This is a role for someone who is  organized,  culturally-fluent, and genuinely enthusiastic about social media as a discipline. You understand what makes content work on TikTok versus Instagram versus  YouTube,  you can write copy that fits the tone of each platform, and you notice when something is trending before it peaks.  We're  looking for someone who is as comfortable managing a content calendar and pulling a performance report as they are drafting a reactive post or briefing a content creator on an emerging format.

Success means channels that run smoothly, content that consistently meets brand and platform standards, a community that feels listened to and engaged, and performance data that shows steady growth in reach, engagement, and brand affinity.

WHAT YOU'LL DO

Content Planning and Publishing

Create and manage Dove's social content calendars across TikTok and  Instagramand  emerging platforms, ensuring a consistent cadence of planned, campaign, and reactive content

Schedule and publish content across platforms, ensuring every post meets brand guidelines, platform specifications, and accessibility standards (captions, alt text, format requirements)

Write and adapt social copy for each platform, ensuring Dove's tone of voice is consistent, compelling, and native to the channel

Coordinate with the creative team and content creators to ensure assets are delivered on time, correctly formatted, and ready to publish

Support the Senior Social Media Manager in planning always-on content, campaign activations, and seasonal or product-launch moments

Community Management and Engagement

Monitor Dove's social channels daily, responding to comments, messages, and mentions in  a timely, on-brand, and thoughtful manner

Engage proactively with Dove's audience, fostering a sense of community and connection that reflects the brand's values of inclusivity and real beauty

Track trending topics, hashtags, cultural moments, and platform features, flagging relevant opportunities to the wider team and, where  appropriate, drafting reactive content

Identify  opportunities to surprise and delight Dove's audience through creative engagement,  timely  responses, and community-building moments

Performance Tracking and Reporting

Track and report on social content performance across platforms, compiling regular reports on key metrics including reach, engagement, saves, shares, and audience growth

Use native platform analytics and social management tools to  monitor  content effectiveness,  identify  trends, and flag insights that can inform future content decisions

Support the Senior Social Media Manager and Data Analyst in building a continuous learning loop between content output and performance data

Collaboration and Coordination

Collaborate with content creators, designers, and copywriters to ensure social assets align with the content calendar and campaign objectives

Support the coordination of influencer and creator content within the publishing schedule, ensuring assets are approved, scheduled, and tracked

Work closely with the Dove brand team on day-to-day social activity, keeping stakeholders informed of what's publishing,  what's  performing, and  what's  coming next

Support briefing processes, helping to translate client briefs and campaign  objectives  into clear direction for the creative team

Platform Expertise and Trends

Stay current with social platform updates, algorithm changes, new features, and emerging content formats, sharing relevant developments with the team

Contribute ideas for  new content  formats, series, and engagement approaches based on platform evolution and audience  behaviour

Ensure the studio's content approach reflects the latest platform best practices for organic reach and engagement

WHAT YOU BRING

3-5 years of experience in social media management for consumer brands, ideally in beauty, personal care, wellness, or FMCG

Strong platform fluency across TikTok, Instagram, YouTube, and emerging social channels, including an understanding of content formats, algorithms, audience  behaviours, and publishing best practices

Experience managing social content calendars and publishing workflows across multiple platforms

Solid copywriting skills, with the ability to write platform-native social copy that reflects a brand's tone of voice and connects with diverse audiences

Experience with community management, including responding to comments and messages, engaging with audiences, and  maintaining  a consistent, on-brand presence

Familiarity with social media management tools (such as Sprinklr, Hootsuite, Sprout Social, or similar) and native platform analytics

The ability to track and report on social performance metrics, with a good understanding of what the numbers mean and how they inform content decisions

Strong  organisational  skills, with the ability to manage multiple workstreams, competing deadlines, and day-to-day publishing demands without losing attention to detail

A genuine interest in social culture, digital trends, and the evolving beauty and personal care landscape

A collaborative, proactive working style, with the confidence to flag opportunities, raise issues, and contribute ideas

Professional  proficiency  in English;  additional  languages are a plus

Gen AI and Agentic Thinking:

Basic  proficiency  with Gen AI tools (such as ChatGPT, Claude, Copy.ai, Grammarly) to support copy drafting, content ideation, trend research, and reporting

An agentic approach to your work: ability to self- organise, manage priorities, find efficient solutions, and take initiative across a busy, multi-platform workload

Willingness to experiment with AI tools as part of the social workflow, understanding when they add value and when human creativity, cultural nuance, and community instinct are needed

Understanding of AI limitations, with an eye for outputs that feel authentic and  on-brand  versus generic

Qualifications:

Formal bachelor´s Degree is a must.

Must live in Mexico City or metropolitan area.

Mid Level to advanced Professional  proficiency  in English, writing and speaking is required.

Experience working with digital campaigns.

NICE TO HAVE

Experience working on Dove or Unilever brands

Experience in an in-house agency, embedded studio, or social-specialist environment

An editorial background or experience writing long-form and short-form content for social

Experience working with influencer or creator content within a publishing workflow

Familiarity with social listening tools and basic audience research

Experience with accessibility in social publishing (captions, alt text, inclusive content practices)

An interest in or experience with brand purpose, inclusivity, or social impact in a marketing context

Familiarity with paid social amplification and how organic and paid content work together

#OLATAM #REQID16995

Nuestros valores dan forma a todo lo que hacemos:

Ser ambiciosos para tener éxito Ser imaginativos para superar los límites de lo posible Ser inspiradores para hacer un trabajo innovador Estar siempre aprendiendo y escuchando para comprender Estar enfocado en los resultados para superar las expectativas Ser activamente pro-inclusivos y antirracistas en nuestra comunidad, clientes y creaciones

Nosso processo de recrutamento não utiliza inteligência artificial para seleção. Utilizamos a IA para apoiar a eficiência e a consistência, e não para substituir o julgamento humano. A avaliação e a seleção de candidatos são realizadas sem o uso de IA para triagem ou tomada de decisão. Estamos comprometidos com uma experiência justa, cuidadosa e equitativa para cada candidato.

OLIVER, parte del Grupo Brandtech, es un empleador que ofrece igualdad de oportunidades y está comprometido con la creación de un entorno de trabajo inclusivo donde se aliente a todos los empleados a alcanzar su máximo potencial, se valoren y respeten las diferencias individuales. Todos los candidatos serán considerados para el empleo sin importar su raza, etnia, religión, género, orientación sexual, identidad de género, edad, neurodivergencia, discapacidad o cualquier otra característica protegida por las leyes locales.

En OLIVER hemos establecido objetivos ambientales ambiciosos en torno a la sostenibilidad, con objetivos de reducción de emisiones basados ​​en la ciencia. Colectivamente, trabajamos para lograr nuestra misión, incorporando la sostenibilidad e