GTM Sales Strategy and Operations Specialist

Job Description:

Upbound Group

Upbound Group, Inc. (NASDAQ: UPBD) is a technology and data-driven leader in accessible and inclusive financial solutions that address the evolving needs and aspirations of underserved customers. The Company’s customer-facing operating units include industry-leading brands such as Acima, Brigit, and Rent-A-Center that facilitate consumer transactions across a wide range of store-based and digital channels, including over 2,300 company branded retail units across the United States, Mexico, and Puerto Rico. Upbound Group, Inc. is headquartered in Plano, Texas.

Principal of GTM Strategy and Op erations

JOB PURPOSE

The Principal of GTM Strategy & Operations drives sales strategy and execution across 1,600+ Rent-A-Center locations and multiple business lines. This role is built for someone who thrives on using technology & innovation to elevate co-worker enablement and proficiency. This includes transforming complex sales information into clear, actionable decisions by leveraging AI platforms and tools to build smarter workflows, coworker resources, and field-ready communications which are central to how the sales strategy organization moves faster, communicates better, and more scalable.

WHAT THIS ROLE WILL FOCUS ON

AI-powered execution

Develop and implement workflows and resources

Data Driven Decisions

Utilize tools like PowerBI and Excel to gather insights and build dashboards

Sales performance

Positively influence sales and revenue KPIs across 1,600+ locations

Cross-functional

Provide field facing, operational & leadership support

KEY RESPONSIBILITIES

Use AI tools (e.g. Claude, Co-Pilot, etc) to develop and use templatized resources to draft internal communications, job aids, training materials, and field-facing content – dramatically reducing turnaround time on recurring deliverables

Build and maintain PowerBI dashboards and Excel models that track sales performance, identify trends, and surface actionable insights across retail locations

Develop and manage a library of reusable templates and prompts that standardize how the team communicates and executes across the field network

Analyze sales data to identify performance gaps, opportunities, and emerging patterns at the location, region, and channel level

Partner with field operations, marketing, and cross-functional teams to translate data findings into clear, concise reporting and recommendations for leadership

Support the design and rollout of sales initiatives by creating scalable materials and process documentation

Monitor KPIs and proactively flag performance variances, using data storytelling to communicate urgency and next steps

Continuously seek out ways to improve how the team uses technology – testing new AI workflows, recommending tool adoption, and sharing best practices

REQUIRED QUALIFICATIONS

2–4 years of experience in sales operations, business analytics, or a related role

Proficiency in PowerBI and Excel

Experience using AI tools (Claude, ChatGPT, Copilot, or similar) in a professional context

Strong written communication skills - ability to craft crisp, audience-appropriate messaging

Comfort working with large datasets and translating them into clear narratives

Highly organized with an eye for process improvement and repeatability

PREFERRED QUALIFICATIONS

Experience supporting both corporate and franchise owned locations

Familiarity with prompt engineering or building AI-assisted workflows and templates

Exposure to CRM platforms (Salesforce, HubSpot, or similar)

Experience creating training materials, SOPs, or field communications at scale

Bachelor’s degree in Business, Analytics, Communications, or a related field

WHAT SUCCESS LOOKS LIKE IN YEAR ONE

You’ve reduced manual, recurring work by building a suite of AI-assisted templates the whole team uses

Your dashboards are the go-to source for sales performance visibility across the retail network

Field teams and leadership consistently rely on your insights to inform decisions

You’ve introduced at least one new AI or automation workflow that’s been adopted broadly

SPONSORSHIP

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

Upbound Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.