Influencer Management Executive (Regional), Influencer Marketing

We are looking for a creative, data-driven, and highly organized Influencer Management Executive to join our team and drive our brand presence in Vietnam. In this role, you will lead end-to-end influencer marketing campaigns-from strategic sourcing and creative deck creation to campaign execution, payment processing, and post-campaign analysis. If you have a pulse on viral Vietnamese social media trends, know how to build genuine relationships with Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs), and thrive in a fast-paced environment, we would love to connect with you!

What You'll Do

1. Influencer Sourcing & Relationship Management

Identify, recruit, and manage relationships with relevant Vietnamese influencers, content creators, KOLs, and KOCs across TikTok, Facebook, Instagram, and YouTube. Build and maintain a strong database of influencer partners tailored to various campaign goals and target demographics. Handle creator communications, contract negotiations, rate discussions, and campaign brief handovers.

2. Campaign Strategy & Execution

Plan and execute end-to-end influencer marketing initiatives, including brand awareness, engagement campaigns, seeding initiatives, and product launch activations. Develop compelling creative briefs and presentation decks that effectively communicate campaign concepts, messaging, and visual guidelines to creators. Coordinate content schedules, ensure timely content submission, review creative deliverables, and oversee publication schedules.

3. Market Research & Local Insights

Conduct continuous market research to identify trending content styles, platform algorithm changes, cultural nuances, and viral topics in Vietnam. Monitor competitor influencer marketing strategies, emerging content trends, and dynamic industry standard rates.

4. Operations, Reporting & Admin

Manage end-to-end campaign operations, including contract signing, invoice verification, and payment processing alongside the finance team. Track key performance metrics (reach, engagement rate, CTR, ROI, conversions) across all creator campaigns. Prepare comprehensive post-campaign reports with actionable insights and data-backed recommendations for future campaigns.

Who You Are

Education: Bachelor's Degree is required Experience: 1–3 years of hands-on experience in influencer marketing, social media management, or agency accounts within the Vietnamese market. Local Market Expertise: Deep understanding of Vietnam’s social media ecosystem (TikTok, Facebook, Instagram, YouTube, Zalo) and localized influencer trends. Network: Having an existing pool of established KOL/KOC contacts across diverse tiers (nano to macro) is a strong plus. Deck & Communication Skills: Proficient in designing clear, visually appealing creative decks and pitch briefs (e.g., PowerPoint, Canva, Google Slides). Analytical Mindset: Comfortable managing numbers, analyzing campaign ROI, and translating raw data into insightful performance reports. Organization & Detail: Highly organized with strong project management skills and the ability to handle administrative tasks like invoicing and logistics smoothly. Languages: Business proficiency in Vietnamese and English (both written and spoken).

Why You’ll Love It

Competitive Salary Performance Review (2 times per year) Performance Bonus (1 time per year) Annual Leave: 15 days and other leave types Private Health Insurance TGIF, monthly birthday, and other fun events MacBook to be provided Good chance to explore new trends in the digital market Opportunity to learn and work with the most advanced advertising technology platforms Work in a professional, active, international, and dynamic environment