Senior Marketing Manager

CREATEQ builds AI-accelerated software for banks, insurers, transport and energy companies. You’ll make CREATEQ the recognised expert for AI-powered software engineering in regulated industries in Switzerland, and turn that visibility into conversations with new clients. You report to the Head of Business Development & Sales.

What you’ll do

Sharpen our positioning and messaging for CTOs, CIOs and transformation leaders in regulated industries. Establish the existing CREATEQ brand in the Swiss market: make sure it’s applied consistently across website, sales materials, LinkedIn and events, and that target clients recognise CREATEQ as the expert for AI-powered software engineering. Own the content strategy: case studies, expert articles, the AI Engineering Radar, and thought leadership for our CEO and engineering experts. Run account-based campaigns on 60–80 target accounts, together with our sales leads. Prepare the marketing plan and budget, measure brand awareness and pipeline contribution, and report on what works. Requirements

5+ years in B2B marketing, ideally in IT services, consulting or enterprise software. Experience establishing a B2B brand in the market: growing awareness and recognition with target clients and keeping its use consistent across all channels. Strong design skills: a sure eye for layout, typography and visual storytelling, and hands-on experience with Figma, Adobe Creative Suite or Canva to create presentations, case studies, social media visuals and event materials yourself. A track record of content and campaigns that generated pipeline, not just reach. The ability to grasp technical topics such as AI, software modernisation and regulation, and write credibly about them for senior decision-makers. Fluent English, German as a plus. Hands-on with HubSpot (or a comparable platform), LinkedIn and AI tools in your daily work. Senior enough to set direction, hands-on enough to execute.

What Makes You Successful in This Role

You are someone who:

Thinks ahead, anticipates what needs to be done and takes initiative to make it happen. Brings creative ideas to the table and follows them through, turning them into impactful marketing activities and tangible results. Combines creativity with structure, reliability and attention to detail to ensure consistent, high-quality brand communication across all channels. Works independently while collaborating closely with sales, leadership and technical experts to align marketing efforts with business goals. Thrives in a small, agile organisation where flexibility, ownership and a hands-on approach matter. Uses AI tools daily to work smarter and faster, while ensuring the final output is accurate, relevant, on-brand and human. Stays curious about emerging AI and marketing technologies and proactively identifies opportunities to put them to use. Enjoys learning, experimenting and continuously improving marketing activities, content and campaigns.

Most importantly, you are a proactive doer who doesn't wait for instructions but takes ownership, moves things forward and turns ideas into action.