Product Marketing Manager

strategy in the electrical and home appliances sector. The ideal candidate should have a proven track record in managing large scale marketing campaigns and a deep understanding of the consumer electronics and appliances market.

Requirements

Develop and execute marketing strategies to increase brand awareness, market share, and sales of electrical/home appliances Lead integrated marketing campaigns across digital, offline, retail, and trade channels Conduct market analysis to identify new opportunities, trends, and customer behaviors Collaborate with sales and product teams to align marketing efforts with business goals Manage advertising agencies, creative partners, and media buying processes Track and analyze performance metrics (ROI, KPIs, conversion rates) and optimize campaigns accordingly Plan and oversee promotional events, product launches, and exhibitions Build strong brand positioning and ensure consistency across all communication channels

Qualifications: Bachelor's degree in Marketing, Business Administration, or a related field (Master’s preferred) Minimum of 5 years of marketing experience, with at least 2–3 years in the electrical/home appliances sector Strong background in planning and executing large-scale marketing campaigns Excellent understanding of B2C consumer behavior in electronics and appliances Hands-on experience with digital marketing tools, CRM systems, and analytics platforms Proven leadership and project management skills Strong communication skills in English (Arabic is a plus, if applicable) Benefits

Pension Plan Paid Time Off Training & Development