Senior Admissions Counselor for Atlanta Georgia Regional Admissions

High Point University Senior Regional Admissions Counselor serves as a key member of the Undergraduate Admissions team in a remote capacity, responsible for developing and executing a strategic recruitment plan within an assigned geographic territory. This role focuses on identifying, engaging, and enrolling academically qualified students while representing the university’s mission and value.

This position requires a high level of autonomy, relationship-building, and data-informed decision making to effectively manage a remote recruitment territory. The counselor will serve as the primary ambassador for the institution within their region, cultivating strong partnerships with students, families, and school counselors.

Candidates must reside within Atlanta, Georgia. QUALIFICATIONS:

Education

Bachelor’s degree required

Location Requirement

The candidate must reside within the designated territory: Atlanta, GA

Experience and Training 3–5 years of experience in college admissions, recruitment, or a related field

Experience in sales, counseling, or customer engagement strongly preferred

Valid driver license with good driving record; must be insurable

Knowledge, Skills and Abilities Exceptional interpersonal and relationship-building skills

Strong written and verbal communication abilities

Ability to work independently in a remote environment while managing competing priorities

Ability and willingness to travel extensively

Strategic thinking and data-driven decision-making skills

High level of organization and attention to detail

Proficiency in CRM systems and Microsoft Office Suite

Ability to maintain confidentiality and exercise sound judgment

Experience in counseling, sales or customer service with an entrepreneurial spirit is preferred

ESSENTIAL FUNCTIONS:

Territory Management & Strategy:

Develops and executes a comprehensive, data-driven recruitment strategy for the assigned region

Establishes and monitors goals related to inquiries, applications, campus visits, admits, and enrollments

Analyzes territory performance and adjust strategies to meet enrollment objectives

Student Recruitment & Engagement

Builds meaningful relationships with prospective students and families through in person and virtual interactions

Clearly articulates the value of the university experience across all stages of the admissions funnel

Provides personalized guidance to prospective students throughout the admissions process

Ensures timely follow-up and consistent communication with all stakeholders

Partnerships

Establishes and maintains strong relationships with high school and independent counselors

Identifies and prioritizes key schools and organizations to maximize recruitment impact

Coordinates counselor engagement opportunities, including campus visits and events

Application Management

Evaluates applications and render admissions decisions in partnership with university leadership

Ensures alignment with institutional standards and enrollment goals

Travel & Events

Travels extensively within the assigned region to attend college fairs, high school visits, recruitment events, and more. Approximately 6–10 weeks in fall and 3–4 weeks in spring, and travel as needed in the summer for territory events and programs

Represents the university at on-campus events

Participates in travel to campus for training and collaboration, approximately 5-7 times per year

Operations & CRM Management

Utilizes CRM systems to manage communications, track engagement, and maintain accurate records

Team Collaboration

Contributes to broader admissions initiatives, including active participation in committee work and cross-functional support

Fosters a collaborative and professional team environment

Night and weekend work is required.

ACCOUNTABILITY:

This role directly contributes to the university’s enrollment goals by driving recruitment efforts, enhancing brand presence in the assigned region, and ensuring a high-quality prospective student experience.

For more information regarding this position, please contact Cecelia Granzin, Associate Director of Regional Admissions at cgranzin@highpoint.edu