Junior Digital Marketing Manager

We are seeking a Junior Digital Marketing Manager to be based in our Poznań location to join our Technical Insulation Marketing team for an 18-month fixed term contract.

Ready to help build a better future for generations to come?

In an ever-changing, fast paced world, we owe it to ourselves and our future generations to live life responsibly. At ROCKWOOL, we work relentlessly to enrich modern living through our innovative stone wool solutions.

Join us and make a difference!

Your future team

We invite you to join our international ROCKWOOL Technical Insulation marketing team. We are a collaborative, supportive, and cross-cultural group working closely across various markets and functions.

Purpose of the role

The Junior Digital Marketing Manager supports the hands-on execution of digital marketing activities across ROCKWOOL Technical Insulation during an 18-month maternity cover. The role focuses on delivering and maintaining digital content, campaigns, platforms and tools, ensuring activities are implemented effectively and consistently. This is an execution-focused role for a digitally savvy marketer who enjoys getting things done, finding practical solutions and learning new tools and technologies in an international B2B environment.

What you will be doing

In this role, you will support the hands-on execution of digital marketing activities across ROCKWOOL Technical Insulation. You will focus on delivering and maintaining digital content, campaigns, platforms, and tools, ensuring all activities are implemented effectively and aligned with brand guidelines.

Key responsibilities include, but are not limited to:

Executing digital marketing and campaign activities across relevant channels and platforms – always in collaboration with international, more senior colleagues Creating, publishing, updating and maintaining website content using CMS platforms, supporting the optimisation of customer journeys and user experience across digital touchpoints Supporting the management and organization of digital assets in corporate DAM (Digital Assets Management) system Working hands-on with digital marketing, sales enablement and MarCom enablement tools Contributing to the execution and optimisation of activities across marketing automation, email, LinkedIn and paid media Supporting colleagues with analytics, tracking and reporting, and using insights to improve execution Contributing to SEO/SEM initiatives and website optimisation, including AI trends Coordinating digital deliverables with internal colleagues, markets and external partners Ensuring digital content is accurate, up to date and aligned with brand guidelines Managing multiple operational tasks and deadlines in a structured and reliable way Troubleshooting day-to-day digital issues and coordinating with relevant specialists when needed

What you bring

Communication skills

Excellent professional English, written and spoken. The role requires open, proactive and approachable communication with colleagues and stakeholders across markets and functions. Communication is primarily operational and collaborative, including sharing information, coordinating deliverables, asking questions, following up and contributing to effective cross-functional teamwork. Stakeholder Relationships

The role works closely with colleagues across the ROCKWOOL Technical Insulation marketing organization, market stakeholders, other internal functions, and relevant external partners. Success requires a collaborative and service-minded approach, confidence in coordinating deliverables across countries and functions, and the ability to build strong working relationships in an international and cross-cultural environment. Authority, accountability and impact

The role is accountable for timely and high-quality execution of assigned digital marketing activities and for maintaining content and digital assets within assigned platforms and systems. The role works independently on day-to-day tasks within agreed priorities, processes and guidelines, while escalating decisions requiring strategic direction or specialist expertise. The role contributes to the quality, consistency, and effectiveness of digital marketing execution across ROCKWOOL Technical Insulation. Functional competencies:

Approx. 2–5 years of relevant professional experience in digital marketing, marketing communications, or a related field (B2B experience is highly desirable) Degree in Marketing, Communications, Digital Media, Business, or a related field is preferred Solid understanding of digital marketing principles and hands-on experience with CMS platforms and website publishing Experience with DAM (Digital Asset Management) systems and digital asset workflows, with sales enablement and broader MarTech platforms is an advantage Experience with marketing automation and email marketing Experience executing and optimizing digital campaigns, including LinkedIn and paid media Familiarity with analytics, tracking, reporting, and SEO/SEM fundamentals Structured, detail-oriented approach with the ability to manage multiple tasks and deadlines independently Digitally curious, pragmatic, and proactive mindset with a strong can-do attitude and willingness to learn new systems and tools Open, forthcoming communicator and strong team player who can also work independently What we offer

By joining our team, you become a part of the people-centric work environment of a Danish company. We offer you a competitive salary, a fixed-term contract after the probation period, development package, team building events, activity-based office in Poznan’s city center in the new prestigious office building – Nowy Rynek. The building is recognized as a building without barriers, which means that it is fully adapted to the needs of people with disabilities.

Our compensation package on employment contracts includes:

An office-first approach: home office is available up to 2 days per week Adaptable Hours: start your workday anytime between 7:00 AM and 9:00 AM Home office subsidy Private Medical Care Multikafeteria MyBenefit Wellbeing program Extra Day Off for voluntary activities… and while in the office you can also use modern office space with beautiful view and high standard furniture, bicycle parking facilities & showers, chill-out rooms with PlayStation, football table, pool table, board games, subsidized canteen with delicious food & fruit. Ready to apply?

Please submit your CV and a short cover letter outlining your motivation for the role in English. Only applications submitted in English will be considered.

If you have any questions about the role, please feel free to contact the hiring manager, Mette Bech Madsen, at mette.bech.madsen@rockwool.com

Who we are

At ROCKWOOL Group, we are committed to enriching the lives of everyone who experiences our products and services. We help our customers and communities tackle many of today’s biggest sustainability and development challenges, from energy consumption and noise pollution to fire resilience, water scarcity, and flooding. Our product range reflects the diversity of the world’s needs, while supporting our stakeholders in reducing their own carbon footprint.

Stone wool is a fully recyclable, versatile material that forms the basis of all our businesses. With ~11,800 dedicated colleagues in 37 countries and sales in more than 120, we are the world leader in stone wool products, from building insulation to acoustic ceilings, external cladding systems to horticultural solutions, engineered fibres for industrial use to insulation for the process industry, and marine & offshore.

Sustainability is central to our business strategy.  ROCKWOOL was one of the first companies to commit to actively contributing to the United Nations Sustainable Development Goals (SDG’s) framework and are actively committed to 11 SDGs, including SDG 14, Life Below Water.  Through our partnership with the One Ocean Foundation and in connection with our sponsorship of the Denmark SailGP team, we will help raise awareness around ocean health challenges in an effort to accelerate solutions to protect it.

Diverse and Inclusive Culture

We want all our people to feel valued, respected, included and heard.  We employ 79 different nationalities worldwide and are committed to providing equal opportunities to all employees, promote diversity, and work against all forms of discrimination among ROCKWOOL employees.

At ROCKWOOL, you will experience a friendly team environment. Our culture is very important to us.  In fact, we refer to our culture as “ The ROCKWOOL Way ”.  This is the foundation in which we operate and is based upon our values of ambition, responsibility, integrity and efficiency.