Brand Partnership Lead

Parfumado is scaling across Europe, and we're looking for a senior, entrepreneurial leader to shape the next chapter of that growth. This is a rare, dual-mandate role: you'll own our fragrance category in the Benelux (our home market) and emerging markets (UK, Nordics) while leading Parfumado's launch into new markets (e.g. DACH region).

Part strategy, part hands-on building. You'll grow and optimise the assortment we already have, and open the doors (brand houses, distributors, retail partners) that turn Parfumado into a household name in a brand-new market. Groundwork is already underway, with promising partnerships and real momentum to build on.

Your first 90 days

We're hiring a builder, so we're being explicit about where you start:

Audit the current assortment per market and category KPIs, and identify the highest-leverage optimisations

Map the German fragrance distributor and retail landscape, and open the first serious partnership conversations

Set the initial commercial foundation for Germany (pricing, margin and forecasting assumptions) ahead of the assortment being final

What you'll do

Assortment & category strategy - Benelux

Own the fragrance assortment and category strategy across the Benelux

Curate and manage our niche and prestige brand portfolio & retail & distributor partnerships

Set and steer the KPIs - assortment performance, forecasting, margins, sell-through and campaign metrics such as click-through and conversion

Continuously optimise the assortment based on data and performance

Lead brand activations and campaigns in close collaboration with the Head of Brand, and coach junior team members

New market launches & partnerships

Own Parfumado's go-to-market category strategy for Germany and new European markets

Build and negotiate strategic partnerships with brand houses, distributors and key retail partners

Source and onboard the niche and prestige brands that define our German assortment

Set the commercial foundation for the new market - assortment, pricing, forecasting, margins and KPIs

Lead launch campaigns and activations tailored to the German consumer

Build the local network and, over time, help grow the local team

Work closely with other departments (CRM, content, design and operations)

You'll coach junior team members as the category grows, and report directly to our founder.