SDR Leader

Role Description

Operate Recom’s outbound function as a hands-on player-coach. Direct the existing outbound agency and turn responses from email, LinkedIn and phone campaigns into qualified meetings and sales-accepted opportunities. Work closely with Demand Generation and New Business sellers on account priorities and messaging. Reporting to the Chief Growth Officer, you will collaborate across the relevant marketing and commercial teams to deliver these priorities.

Key Responsibilities Own agency priorities, campaign quality and performance across outbound channels. Build and refine target lists, sequences and messaging against agreed ideal customer profiles. Respond to prospect interest promptly, qualify fit and disqualify unsuitable inquiries. Book meetings with the appropriate seller and provide complete context, qualification and next steps. Coordinate campaigns with marketing and sales to prevent conflicting messages or duplicated outreach. Track meeting quality, attendance, accepted opportunities and sourced pipeline; improve conversion with agency and seller feedback. Minimum Qualifications 3–4+ years in quota-carrying SDR, BDR or outbound sales roles. Documented success exceeding targets while generating meetings accepted by sales. Experience managing sequences, CRM records and multi-channel prospect responses. Strong organization, written communication and ability to influence agency and executive partners. Preferred Qualifications Experience as a senior SDR, team lead or outbound program owner. Experience managing an outsourced prospecting partner. Experience selling into senior ecommerce or brand decision makers. Experience using intent signals and AI-assisted research to personalize outreach.