Full-Stack Digital Marketing Manager

Position: Full-Stack Digital Marketing Manager

Salary: Up to PHP 95,000 per month for a highly experienced candidate

Working Hours & Conditions: Full-time remote position working Australian business hours

Holidays: Australian public holidays

ABOUT THE COMPANY:

Our client is an Australian training provider offering accredited qualifications, micro-credentials and short courses across professional make-up artistry, screen and media, special effects, hairdressing and beauty therapy.

Our client is a globally recognized professional make-up brand serving make-up artists, creative professionals and consumers through ecommerce, product education and an established professional community.

The Digital Marketing Manager will work across both businesses, adapting marketing activity to two distinct commercial objectives:

Generating qualified enquiries and student enrolments. Increasing ecommerce sales, customer engagement and brand awareness for the client.

ROLE OVERVIEW:

A premier Australian vocational training provider and an internationally recognized professional cosmetics brand are seeking an experienced, hands-on Digital Marketing Manager. In this dual-focused, highly autonomous role, you will drive full-funnel digital strategy, performance marketing, and conversion optimization across two distinct commercial models: student enrolment generation for creative arts courses and high-volume ecommerce acquisition for professional artists and consumers. By pairing data-driven advertising and AI-enhanced SEO with agile content creation, you will execute end-to-end campaigns that deliver measurable revenue growth across both brand portfolios during Australian business hours.

RESPONSIBILITIES:

Conversion Rate Optimization & Landing Pages: Design, build, test, and refine high-converting landing pages across WordPress and Magento to drive qualified course inquiries, student enrolments, and ecommerce sales. Paid Performance Marketing: Build, manage, and optimize multi-channel ad campaigns across Google Ads (Search, Display, Shopping, YouTube, PMax) and Meta Ads Suite (Facebook & Instagram), expanding into TikTok or LinkedIn where relevant. AI Search Optimization (AEO) & Local SEO: Execute AI-driven search strategies, conducting intent-based keyword research, on-page optimization, metadata planning, and Google Business Profile management for local campus visibility. Multichannel Content Creation & Short-Form Video: Produce, edit, and repurpose written, visual, and short-form video assets tailored to prospective students, professional makeup artists, and beauty consumers across digital platforms. Website Management & E-Commerce Merchandising: Maintain, update, and optimize site content, internal links, and user journeys across WordPress (educational portal) and Magento (ecommerce store). Lifecycle Email Marketing & Automation: Design, segment, and deploy conversion-driven email campaigns, building automated sequences for lead nurturing, enrollment onboarding, abandoned cart recovery, and customer retention. AI-Enabled Workflow Integration: Implement modern generative AI tools and repeatable workflows to accelerate content production, SEO research, copywriting, and ad testing while ensuring strict brand alignment and accuracy. Commercial Analytics & Attribution Reporting: Set up and maintain accurate tracking tags across GA4 and Google Tag Manager, delivering clear performance reports focused on ROAS, CAC, conversion rates, and revenue.

Requirements

Experience: Minimum 5 years of practical, hands-on digital marketing experience across paid search, paid social, SEO, and website management. AI Workflow Mastery: Demonstrated ability to leverage generative AI tools to systematically improve campaign speed, SEO output, and content volume without sacrificing brand quality. CMS & Tech Stack: Hands-on operational experience managing content and user journeys on both WordPress and Magento platforms. Performance Advertising: Proven track record managing budget-allocated ad spend in Google Ads Manager and Meta Business Suite with strict target Cost Per Acquisition (CPA) and ROAS goals. Content & Video Production: Strong practical capability in graphic design and short-form video editing using tools such as Canva, CapCut, or Adobe Creative Cloud. Operational Setup: Reliable high-speed remote environment and full availability to work during Australian business hours (AEST/AEDT).

DESIRED (NOT REQUIRED):

Prior experience in lead generation for vocational education, Registered Training Organizations (RTOs), or tertiary institutions. Direct experience within the beauty, cosmetics, or professional creative arts industries. Industry certifications in Google Ads, Google Analytics (GA4), or Meta Certified Digital Marketing Associate. Technical SEO knowledge, including schema markup, structured data implementation, and Core Web Vitals optimization. Portfolio showcasing live high-converting landing pages, paid ad creatives, edited short-form videos, email sequences, and AI-driven workflows.