Sr Marketing Associate

Job Summary The Senior Marketing Associate will support the planning and execution of marketing initiatives across digital, social media, eCommerce, retail, KOL/affiliate marketing, and brand activations. The role will work closely with internal teams and external partners to strengthen brand visibility, consumer engagement, and business results.

Key Responsibilities 1. Market & Consumer Insights

Monitor market trends, consumer behavior, and competitor activities. Conduct store visits and provide insights on pricing, promotions, and merchandising. Prepare regular market, trend, and competitor reports. 2. Content & Campaigns

Develop content plans, creative briefs, captions, and campaign messaging. Coordinate with designers, agencies, and partners on campaign and eCommerce assets. Support product launches, promotions, events, and brand activations. 3. Visual Merchandising

Develop and implement VM plans across assigned stores. Coordinate deployment and pull-out of marketing materials. Monitor store execution and maintain photo documentation. 4. KOL, Affiliate & Live Selling

Identify and manage KOL/creator partnerships from briefing to post-campaign reporting. Coordinate affiliate marketing initiatives with Digital Marketing and eCommerce teams. Support live-selling activities through calendars, product highlights, and creative materials. Track performance and provide recommendations for improvement. 5. Digital Marketing & Reporting

Collaborate with Digital Marketing on integrated campaigns across social media, eCommerce, and other channels. Monitor campaign performance and provide data-driven recommendations. Prepare campaign recaps, performance reports, and regular management updates. 6. Compliance & Operations

Ensure marketing materials comply with DTI requirements, company policies, and brand guidelines. Manage timelines, approvals, documentation, and agreed SLAs. Qualifications Bachelor’s degree in Marketing, Communications, Business, or related field. at least 2 years of experience in marketing, brand, digital, trade, or related roles. Experience in retail, FMCG, lifestyle, beauty, or related industries is an advantage. Strong communication, project management, analytical, and creative skills. Experience in social media, eCommerce, KOL/influencer marketing, and campaign management. Proactive, organized, detail-oriented, and able to manage multiple priorities.