Paid Media Specialist

Job Summary KDCI Outsourcing is seeking a Paid Media Specialist to lead and optimize paid digital advertising campaigns across Google Ads and Meta Ads, with a strong focus on customer acquisition, sales, ROI, and CPA. This hands-on role requires direct campaign ownership, strong analytical skills, and the ability to translate performance data into actionable optimizations while collaborating with marketing and creative teams.

Key Responsibilities Plan, execute, and optimize Google Ads campaigns, including:

Search

Shopping

Display

Create, test, and refine Meta Ads campaigns across Facebook and Instagram.

Manage and optimize budget allocation across platforms to maximize ROI.

Continuously monitor campaign delivery and make data-driven adjustments based on performance.

Conduct A/B testing across creative, messaging, targeting, and other campaign variables.

Optimize campaigns against key metrics, particularly ROI and CPA.

Identify trends, opportunities, and areas for improvement across paid advertising channels.

Monitor, analyze, and report on campaign performance and key metrics.

Collaborate with creative and marketing teams to develop high-performing advertising creative.

Provide performance insights to help inform creative development, messaging, and campaign iterations.

Build and maintain campaign documentation and standard operating procedures (SOPs).