Lead IT

Roles and Responsibility:

Leadership & Stakeholder Management

Lead business analysis activities across Salesforce Sales Cloud and Marketing Cloud projects. Act as the primary point of contact between business stakeholders, project teams, and technology partners. Facilitate workshops, requirement gathering sessions, and solution discussions. Drive alignment between business objectives and Salesforce capabilities. Mentor and guide junior Business Analysts. Manage stakeholder expectations and project communication. Business Analysis & Requirement Management

Gather, analyze, document, and validate business requirements. Prepare BRDs, User Stories, Use Cases, Process Flows and Functional Specifications. Conduct current-state and future-state process assessments. Perform gap analysis and recommend process improvements. Define acceptance criteria and business success metrics. Solution Design & Documentation

Collaborate with Salesforce administrators, developers, and architects to design effective solutions. Create process maps, workflow diagrams, data models, and business process documentation. Define acceptance criteria and functional requirements. Support solution reviews to ensure alignment with business objectives. Salesforce Sales Cloud

Understand and optimize Lead-to-Opportunity and Opportunity-to-Order processes. Support and enhance sales processes, lead management, account management, and opportunity management. Assist in sales forecasting and pipeline management initiatives. Drive sales automation and process optimization. Define business requirements for dashboards, reports, and analytics. Salesforce Marketing Cloud

Gather requirements for customer journeys, campaign management, segmentation, and personalization. Collaborate with marketing teams to support campaign execution and automation. Support email marketing, customer engagement, and digital marketing programs. Define campaign tracking, measurement, and reporting requirements. Assist in customer journey mapping and marketing effectiveness initiatives. Requirement

5-6 Yrs of exp into salesforce B.Tech, BCA, MCA, MBA as educational qualification Salesforce Sales Cloud Salesforce Marketing Cloud Lead & Opportunity Management Campaign Management Customer Journey Mapping Salesforce Reports & Dashboards CRM Analytics Requirement Elicitation BRD Development User Story Writing Process Mapping Gap Analysis UAT Management Stakeholder Management