Product Marketing Manager

The Role: Own positioning, messaging, go-to-market, and sales enablement for a portfolio of software solutions. Work closely with Product, Sales, Marketing, and Partners to drive clear market differentiation and successful launches.

Scope: Fulltime, Fully Employed

Model: Hybrid - 4 days in office

Location: Central Israel

Responsibilities

Define positioning and messaging across industries and personas

Build strong value propositions focused on business impact

Translate product capabilities into clear, simple messaging

Lead go-to-market for launches and major updates

Create sales and partner enablement materials (decks, battlecards, ROI content)

Conduct competitive analysis and support differentiation

Develop analyst-facing narratives

Gather customer insights and build success stories