Marketing Executive

Job Title: Marketing Executive Location: Hybrid - Texas, Dallas

About Fat Karting League (FKL):

FAT Karting League is a global arrive-and-drive electric karting league for drivers aged 5–17. Founded by former Ferrari F1 engineer Rob Smedley, we’re building a new generation of motorsport that puts talent, development and competition first.

As a growing organisation, we’re building more than just a karting league. With plans to expand into other areas of motorsport, we’re creating opportunities for people who want to grow with the business and develop their careers as we scale. We’re looking for driven individuals who thrive in fast-paced, energetic settings, take pride in high standards, and are motivated by responsibility, progression, and being part of something that’s moving forward.

With regions across the UK, US and Germany, we're growing quickly and building a brand that sits at the intersection of motorsport, technology, competition and youth development.

We combine commercial focus with high standards, ownership, and a clear drive for performance. Our environment is dynamic, hands-on, and built for people who are hungry to grow, take responsibility, and help shape a business that’s still being written.

We’re looking for individuals who are motivated by progress, comfortable in a fast-moving, evolving environment, and ready to play a meaningful role in a group that values initiative, teamwork, and continuous improvement.

Role Summary:

We're looking for a smart, creative and commercially minded Marketing Executive to join our team and help grow FAT Karting League. This is a broad, hands-on marketing role covering social media, email, content, design, community, partnerships and analysis. But more importantly, we're looking for someone who can think.

Someone who understands what looks good, what sounds right, what makes people click and what makes them care. Someone who can write strong copy, spot a good idea, understand an audience and look at performance data to work out what we should do differently next time.

You'll help tell the story of FKL, from the racing and competition to the drivers, parents, coaches, teams, partners and personalities behind the brand. You'll create campaigns, develop content and use what you learn to continually improve how we market the business.

Social & content

Manage and post content across three social accounts

Plan content around events, local activity, campaigns and wider brand moments

Create and develop engaging social content, including graphics and campaign creative

Write strong, engaging social copy, captions and CTAs

Tell the stories behind FKL and showcase the faces, personalities and experiences within the league

Stay on top of social trends, formats and conversations and identify opportunities for the brand

Build content plans based on what is happening in the business and what is actually working

Understand why certain content performs and use those learnings to improve future content

Events & content capture

Attend selected UK events to help capture content and identify stories and moments worth sharing

Work with event teams to brief them on the content we need captured when you aren't there in person

Identify stories, people and moments worth highlighting before, during and after events

Turn event activity into social content, email campaigns and wider marketing assets

Help build a strong library of authentic FKL photography and video

Email marketing

Plan and execute around four designed email campaigns per week

Write engaging email copy and develop clear, effective campaign messaging

Build campaigns around events, offers, local activity and customer journeys

Set up and monitor automated emails

Test different messaging, creative and approaches

Analyse email performance and use it to improve future campaigns

Use email to tell stories, build the brand and drive action

Design & marketing materials

Create graphics and creative assets for social, email and advertising

Design physical marketing materials, including event signage, flyers, promotional materials and campaign assets

Have a good eye for layout, typography, imagery and what makes creative look good

Adapt messaging and creative for different audiences and channels

Maintain consistency with FKL's visual identity and brand guidelines

Community & partnerships

Actively engage with our community across social channels

Respond to comments, questions and conversations

Identify and highlight relevant influencers, drivers, creators and partnerships

Help showcase our partners and the people contributing to the FKL community

Identify opportunities to amplify great stories, relationships and content

Look for opportunities to build the FKL brand through relevant people, communities and partnerships