SFMC Consultant | Hybrid - Makati/BGC

Roles & responsibilities Workstream Leadership & Delivery Management

Lead end-to-end SFMC workstreams, including requirements gathering, solution design, planning, and delivery governance. Manage project risks, dependencies, sprint backlogs, and quality gates. Facilitate workshops and platform walkthroughs with marketing, product, engineering, and CRM teams. Solution Architecture & Platform Integration

Architect SFMC solutions across Journey Builder, Automation Studio, Email Studio, Mobile Studio, and Content Builder. Oversee integration patterns between SFMC and connected systems including Salesforce CRM, CMS, DAM, ecommerce, and analytics engines. Govern data modeling, Contact Builder structure, subscriber key strategy, and cross-cloud activation via Marketing Cloud Connect. Data, Audience & Personalization Strategy

Define segmentation strategies, data flows, and campaign architecture leveraging SQL, AMPScript, dynamic content, and customer attributes. Ensure compliance across consent management, deliverability best practices, and privacy requirements. Analytics, Optimization & Value Realization

Lead measurement strategy using Marketing Cloud Intelligence (Datorama) and Einstein tools for predictive engagement. Build optimization roadmaps, testing frameworks (A/B/n, multivariate), and performance improvement initiatives. Team Leadership & Knowledge Development

Mentor ACon/Con team members; review configurations, SQL scripts, documentation, and quality. Contribute to capability building, reusable accelerators, playbooks, and best practice assets. Required Skills & Expertise SFMC Platform Expertise

Strong hands-on experience across Journey Builder, Automation Studio, Email Studio, Content Builder, and Mobile Studio. Proficiency in AMPscript, SQL, and basic SSJS for personalization, segmentation, and automation logic. Consulting & Leadership Skills

Ability to structure complex SFMC/MarTech requirements into clear workstreams and deliverable plans. Strong stakeholder management, facilitation, and communication skills with senior business and technical teams. High-quality documentation, solution storytelling, and synthesis of technical and functional inputs. Data & Integration Acumen

Solid understanding of Contact Builder, data extensions, subscriber key strategy, and data relationships. Working knowledge of Marketing Cloud Connect and integration patterns between SFMC, Salesforce CRM, and broader MarTech ecosystems. Awareness of privacy considerations (e.g., CAN-SPAM, GDPR) and data handling best practices. Analytics & Optimization Skills

Ability to interpret campaign and journey performance metrics using SFMC reporting or Marketing Cloud Intelligence (Datorama). Understanding of Einstein features (STO, Engagement Scoring) and how to apply them for optimization. Qualifications B.E./B.Tech/MBA 5 - 8 years of experience in Marketing Automation, MarTech, or SFMC delivery.

Additional Details

Work arrangement: Hybrid - Makati or BGC office