Marketing Manager Outlets (m/f/x)

As part of the Marketing team, you will be responsible for driving consistent, commercially focused marketing across our European outlet locations, working closely with Outlet Management, local partners and central teams.

Your Responsibilities

Support and develop marketing activities for all European Carhartt WIP outlet locations

Take ownership of the Outlet Center Weil am Rhein from a marketing perspective

Build and maintain a strong interface between Outlet teams and central Marketing teams in Berlin and Paris

Ensure brand consistency across all outlet touchpoints in line with Carhartt WIP standards

Manage and steer social media channels of outlet locations, ensuring content follows WIP brand guidelines

Plan and execute a dedicated marketing calendar for standalone outlet stores

Communicate and liaise with marketing departments of outlet centers to align on campaigns, activations, and promotional activities

Plan and execute promotions in close alignment with Outlet Management, with a focus on overstock and commercial priorities

Coordinate with the Artwork Department on the creation and rollout of marketing assets

Implement brand-led content across all outlet channels

Align with global outlet initiatives, including coordination with Asia outlet teams to ensure consistent asset usage

Maintain and update all relevant digital platforms and listings

Your Profile

Relevant experience in a similar role

Degree in marketing, communications, management or equivalent

Proven experience and strong understanding of brand marketing in a retail environment, ideally within fashion and lifestyle

Proficient in MS-Office and Keynote

Fluent in English with excellent verbald and written communication skills, German and/or French is a plus

High Level of self-organization, communication, multitasking, and improvisation

Confident working across teams, markets, and functions

Keen interest in digital social media; up to date with tech trends