Manager - Partnership Marketing

What are we building?

Hard Rock Digital is a fiercely focused team working to become the best online sportsbook, casino, and social gaming company in the world. We're building a deeply curious team with a passion for learning, operating, and building new products and technologies for millions of consumers. We're customer-obsessed - we care about each customer interaction, experience, behavior, and insight, and strive to ensure we're always acting authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We're taking that foundation of success and bringing it to the digital space - ready to join us?

What's the position?

The Manager, Partnership Marketing owns the day-to-day management and execution of Hard Rock Bet's partnerships across premium experiences, live events, and destination and venue programs within our Lifestyle & Entertainment portfolio. You will drive activation planning and delivery, serve as a primary point of contact for assigned partners, and keep programs moving from concept through flawless execution.

This role is ideal for someone who thrives in a fast-paced environment, loves live events and premium experiences, and wants to help shape one of the fastest-growing brands in gaming. This role reports to the Director, Partnership Marketing.

What You'll Do

Partner & Activation Management

Own day-to-day management of assigned partnerships, from planning through execution and fulfillment, including on-site activations

Serve as the primary internal and external point of contact for assigned partners

Lead planning and on-site execution of premium experiences, live events, and destination and venue programs

Manage guest experience details for premium programs, including access, itineraries, credentialing, and venue and vendor logistics

Drive partnership timelines forward, ensuring momentum from proposal to execution

Support deal refinement by helping define assets and experiential value propositions

Negotiate and secure added-value assets, make-goods, or optimizations when appropriate

Cross-Functional Execution

Coordinate across internal teams (Brand, Creative, CRM, Promotions, Omni-Channel, Social, Media, and Legal/Compliance) and external vendors to ensure commitments are delivered on time and on brand

Develop integrated activation plans across on-site, digital, social, CRM, content, and promotions

Manage creative and campaign workflow from brief through production, approvals, and launch

Ensure activations are delivered on brand, on budget, and aligned with partnership objectives

Work closely with external agency partners to keep execution aligned, high quality, and scalable

Measurement & Optimization

Partner with Evaluation & Measurement to contribute insights and recommendations that inform optimization and future opportunities

Support recap reporting for key partnerships, capturing results and learnings

Identify opportunities to enhance performance and streamline processes