Branch Manager (Affluent)

PRIMARY OBJECTIVE

Manage Affluent-Focused branch which cater for affluent / high net-worth individual customers with specific banking needs including investment advisory Provide leadership and management to the branch sales and operations teams to deliver the annual sales growth target, branch MOP/PBT Responsible for all loans/financing, wealth, bancassurance, deposit products and capital market products, particularly investment products

KEY RESPONSIBILITIES

Strategy and Planning

Develop, implement and manage the branch sales and operations plan to achieve the branch target Lead and manage visitations and engagements with local communities Jointly organize sales activities and campaigns with Regional Sales Heads and marketing teams to promote Bank’s products especially Deposit, Wealth and e-Banking and to engage and grow local SME/commercial/corporate customers

Sales Management

Set, review and communicate sales targets to all levels of staff across the branch Review weekly sales targets/activities and identify the need for coaching and direction to ensure targets are met Maintain awareness of competitor activity and industry best practices Ensure cross selling (consumer to SME/HNI and vice versa) and deep selling (customer PHR) and product neutral selling (between conventional and Islamic products) Approve quality credits as per approving matrix Develop and maintain network of business contacts, especially Affluent & HNI customers

People Management

Promote the core values of the Bank Empowered to hire, propose promotion and termination of staff, propose salary increment and adjustment for staff as per HR approving matrix To adequately train and develop branch staff

Customer Service Management

Ensure clear customer focus across the Branch & Premier Centre to produce high standard of customer service in line with the quality and standards set by the Bank Resolve customers’ complaints and attend to requests in a timely manner

Compliance

Ensure no adverse reports on the branch audit findings Ensure compliance to policies and procedures set by the Bank