Associate Director, Social (Temp)

Job Description

Who We Are

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.

At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow

What You’ll Do Relationship Development – 2 0 %

Maintain a strong presence across Horizon Media teams (Business Solutions, Investment, Traffic, Operations), building cross team relationships and incorporating relevant extensions

Proactively anticipates and fields requests/questions from internal teams and clients

Apply knowledge of current/previous clients’ specific business and industry to enhance and further relationships

Act as day-to-day resource for client team to ensure prioritization of projects, understanding of goals and media that aligns with objectives to drive client business

Effectively build trust and establish positive relationships with clients

Act as primary resource for junior team members when faced with challenges navigating conversations with internal and external partners and clients

Collaborate with senior leadership to identify problems and recommend solutions, escalating situations or challenges appropriately

Lead larger team projects and initiatives, iterating and improving upon processes and workflows as fit

Social Media Strategy & Buying Oversight – 2 5 %

Oversee RFP creation and review of social partners, proposal analyses, and partner negotiations

Lead strategic social plan development in tandem with the Digital & Business Solutions teams

Lead team brainstorms to kick off plan and consideration set development

Own and develop POVs around relevant trends, tools, and emerging opportunities within paid social media

Maintain oversight of media specific documents such as media plans, objectives and strategies decks, and other related functions

Oversee the completion of internal team and client facing financial tracking documents

Manage Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues

Provide education on best practices, social media principals, and industry at large

Team Development & Management – 2 5 %

Manage and develop junior team member(s), creating growth plans and providing clear career goals

Manage performance reviews, coaching to maximize success, identifying training needs for improved performance, setting goals for career development and ensuring actions are taken

Participate in interview process for junior team members  roles

Guide team in setting goals and project tasks and timelines, ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills, contributing to overall team success

Guide senior leadership to develop and implement broader team initiatives and goals

Responsible for leaning into Horizon initiatives while encouraging junior team members to participate and engage within the larger Social community

Campaign Management & Execution – 5 %

Oversee junior team campaign buying from set-up to keyword selection through to targeting buckets, optimization, measurement solutions and pacing/reporting; implement QA processes, ensuring full impact and efficiency of each campaign

Support in measurement planning and ensure all trafficking and site tagging is accurate by junior team members

Maintain thorough knowledge in all internal buying and reporting tools, including platform interfaces and native tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting

Act as main point of escalation for junior team members when navigating through execution challenges

Oversee and provide approval of insertion orders within internal systems tool to reserve advertising space

Social Media Planning – 10%

Create and present media specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions

Integrate social insights into overall planning process, incorporating data, research, and analytics into recommendations in order to deeply understand the role marketplace media plays in larger media objectives

Responsible for maintaining team deliverables calendars

Reporting – 5 %

Maintain oversight of junior team member’s data analysis and corresponding client feedback to provide recommendations and optimizations

Act as final check point for campaign optimization and pacing, escalating challenges and opportunities as needed

Lead in development of processes with Horizon Analytics to aggregate data and ensure standardization across Horizon accounts

Own and oversee the development of learning agendas including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign, proactively communicate any issues to internal teams or clients

Parse through large datasets to provide critical thinking and analysis relative to active client campaigns, coaching junior team members on providing recommendations vs results

Who You Are

A strong writer, communicator and presenter

A left and right brain thinker – a data powered strategist

A collaborative, team-oriented manager with strong delegation and organization skills

A problem solver with foresight and the ability to develop creative solutions

Confident in navigating conversations with senior leadership internally and externally

Detail oriented with commitment to follow through

Nimble and flexible to succeed in a fast-paced environment

A strong leader, excited to manage and grow team members

Interested in the social landscape and a desire to innovate and keep up with trends

A supporter of and advocate for diversity, equity and inclusion

Preferred Skills & Experience

5 + years previous paid social media experience

Understanding of marketing principles, analytics and concepts

Strong Microsoft Excel and Microsoft PowerPoint skills

Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred

Exposure to advanced targeting/retargeting tactics in social

Comfort owning and managing budget/investment levels in social media

Experience owning the full social strategy process inclusive of working with partners, clients and internal stakeholders

Exceptional verbal and written communication skills; able to confidently present and “sell through” ideas both internally and to Clients

Strong experience navigating cross-department relationships

Leadership and supervisory experience in terms of developing media professionals, including strategic and management skills

Certificates, Licenses and Registrations This role does not require certificates, licenses and/or registrations

Physical Activity and Work Environment This role does not require any physical activity

Salary Range: $2,115.38 to $2,500 a week. A successful applicant’s actual weekly or hourly rate may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity.

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

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Base Pay

The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.