Senior Event Marketing Manager

We are looking for a proactive, strategic, and highly organized Senior Event Marketing Manager to take ownership of Cyclomedia’s high-impact US event marketing program. Reporting directly to the US Regional Marketing Manager, you will manage a significant event budget and be responsible for maximizing our ROI across the region.

In addition to your US focus, you will serve as the "Center of Excellence" and global discipline owner for event marketing. You will help drive process improvements, define standards, and lift the overall event capability across our European and global regions. This role is designed for a leader who can shift our approach from tactical execution to holistic campaign management, optimize our investments, and empower our Sales teams.

Key Responsibilities

US Event Ownership & Campaign Management

Strategic Event Optimization: Take ownership of the US event portfolio and budget. Evaluate and optimize our current, overloaded event calendar into a slimmer, more targeted, and highly manageable portfolio focused on measurable ROI.

Full-Funnel Campaign Management: Own the full event campaign lifecycle-including pre- and post-event communications across multiple channels-to drive invitations, secure pre-booked meetings, and generate pipeline.

Program Leadership: Act as the primary program owner for major, high-stakes US events, keeping all stakeholders informed, energized, and organized throughout the planning process.

Sales Alignment & Activation: Incentivize, activate, and guide the US Sales team before and during events to ensure they stay on track to achieve specific KPI targets.

ROI & Closed-Loop Reporting: Rigidly close the loop on every event by defining clear goals, managing lead follow-up, tracking pipeline impact, and making data-driven recommendations for future budget allocation.

Logistics & Execution: Manage the full logistical lifecycle of US events, including vendor relationships, venue coordination, booth logistics, and onsite execution.

Global Discipline Ownership & Process Improvement

Global Event Expert: Act as the go-to person and discipline owner for event marketing globally, advising regional teams and sharing best practices to lift overall capabilities.

Scalable Toolkits: Empower the global Sales organization to attend local/regional events autonomously by developing standard, self-serve attendance and representation kits, reducing the need for custom support on every event.

Innovation: Shape the way we define event objectives and modernize how Cyclomedia organizes events globally to capture attention and maximize brand impact.